Born Andrew Douglas Brownsword, he started the Andrew Brownsword Collection, a publishing business founded in Bath in 1971. Brownsword started by selling greeting cards, before developing the Forever Friends teddy bear genre with artist Deborah Jones in Reading, Berkshire in the early 1980s:
"I wanted to develop a teddy bear that appealed to adults as well as children. I based Forever Friends specifically on the teddy bear that Sebastian Flyte carried around in Brideshead Revisited. It became the bear found in the attic."
The first Forever Friends bears were available in the shops in February 1987. The Andrew Brownsword Collection were later acquired by Hallmark Cards in 1994.