The postcard shows the 25-storey (365 feet) high skyscraper Times Building (now called One Times Square) in Times Square, New York City. Upon completion in 1904, the skyscraper, originally built to be the headquarters of The New York Times, was acknowledged the second tallest building in the world. The famous New Year's Times Square Ball drop is performed annually from its roof.
The Times sold the building to Douglas Leigh in 1961. Leigh then sold the building to Allied Chemical in 1963 who greatly modified the building's facade, replacing intricate granite and terracotta elements with marble facing and simple concrete paneling.
One Times Square Wikipedia Entry